Job Description:

• • 1) Plans, coordinates, and directs advertising campaign for clients of advertising agency: Confers with client to determine advertising requirements and budgetary limitations, utilizing knowledge of product or service to be advertised, media capabilities, and audience characteristics.

• • 2) Confers with agency artists, copywriters, photographers, and other media-production specialists to select media to be used and to estimate costs.

• • 3) Submits proposed program and estimated budget to client for approval.
  • 4) Coordinates activities of workers engaged in marketing research, writing copy, laying out artwork, purchasing media time and space, developing special displays and promotional items, and performing other media-production activities, in order to carry out approved campaign.

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